From #Trending to #Viral: Using Hashtags, Challenges, and Trends

As an author, it’s essential to have a strong online presence to reach new readers and connect with your existing fanbase. Social media platforms like Instagram, Twitter, and TikTok can be powerful tools for building your brand and expanding your reach.

However, with so much content being posted every day, it can be challenging to stand out from the crowd. That’s where hashtags, challenges, and trends come in.

By using hashtags, participating in challenges, and staying on top of the latest trends, you can increase your visibility on social media and attract a wider audience.

In this article, we’ll discuss how you can utilize these tools to reach new readers and engage with your existing fanbase.

What are Hashtags?

Hashtags are a simple but effective way to categorize your content and make it easier for users to find. When you add a hashtag to your post, it becomes searchable by anyone who is interested in that topic.

For example, if you’re an author who writes romance novels, you might use hashtags like #romancebooks, #romancenovels, or #romancewriters.

To get the most out of hashtags, it’s essential to use them strategically. Here are some tips for using hashtags effectively:

  1. Do your research: Before using a hashtag, make sure it’s relevant to your content and likely to be used by your target audience. You can use tools like Hashtagify or RiteTag to research popular hashtags in your niche.
  2. Don’t overdo it: While hashtags can be helpful, using too many of them can make your post look spammy. Stick to 2-3 relevant hashtags per post.
  3. Create your own: Consider creating a branded hashtag that’s unique to your author brand. Encourage your fans to use it when they share your content, which can help to increase your visibility on social media.


Participating in challenges can be a fun and effective way to engage with your audience and attract new followers. Challenges typically involve creating content that meets a specific criteria or follows a particular theme.

For example, the #booktokchallenge on TikTok asks users to share their favorite books in different genres or to recreate scenes from popular books.

To participate in a challenge, you’ll need to create content that meets the challenge criteria and use the relevant hashtag when you post it. Here are some tips for participating in challenges:

  1. Follow the rules: Make sure you read the challenge guidelines carefully and follow them closely. Failing to do so could result in your post being disqualified.
  2. Get creative: Use the challenge theme as inspiration for your content, but don’t be afraid to put your own spin on it. The more creative and original your content, the more likely it is to stand out.
  3. Engage with other participants: Like and comment on other participants’ posts to build relationships with other users and increase your visibility on the platform.

If you’re looking for an extra way to utilize challenges, start your own! It may not be large at first, but it’s a great way to get some hype going.


Staying on top of the latest trends can be a great way to keep your content fresh and engaging. Trends can take many forms, from popular hashtags to viral videos or memes. By jumping on the bandwagon of a trend, you can show that you’re in touch with your audience and up-to-date with the latest online culture.

To utilize trends effectively, you’ll need to be proactive and stay on top of what’s happening in your niche. Here are some tips for utilizing trends:

  1. Monitor social media: Keep an eye on social media platforms to see what’s trending in your niche. Use tools like Google Alerts or Twitter Trends to stay up-to-date.
  2. Be quick: Trends come and go quickly, so you’ll need to be ready to jump on them when they arise.

Trends are going to be the hardest part to stay on top of since they change so quickly. While they’re an important addition to your strategy, they shouldn’t be the entire strategy.

Let’s Go Viral

Utilizing hashtags, challenges, and trends can be a powerful tool for reaching a wider audience on TikTok. Like all publishing, they’re a bit of luck and a lot of work.

By understanding how they work and incorporating them into your content strategy, you can increase your visibility, gain more followers, and ultimately grow your author brand.

Just remember to stay authentic, be creative, and have fun!

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